Today, influencers have taken the spotlight of all the social media platforms. These influencers are the trendsetters who have led their way into Facebook, Instagram, Twitter, and YouTube through their knowledge and tastes on the different aesthetics. They are the leaders in their respective fields and can drive higher ROI for any brand.
The trend has been embraced as one of the most successful and effective ways of marketing and promoting a business. They not only facilitate higher traffic and prospective customers but also churn maximum conversions.
With the world going gaga over the trending concept of influencer marketing, every individual and business are adamant at trying their hands to gain the maximum benefits from the same. Bigger brands are ready to invest lump sums in the prospect considering the bright future benefits they may reap.
So, even if this doesn’t convince you to believe in influencer marketing’s importance, we are not sure what will. However, that does not make this concept any less important.
Understanding Influencer Marketing in Depth
Are you looking forward to creating an influencer marketing campaign? If so, then the first thing that you must do is hire the right set of influencers for your campaign and plan an effective marketing strategy surrounding the same. Finding the right influencer may look like an overwhelming task. However, it is worth the toll.
The struggle, however, might be simplified if you know about the different tiers and hierarchies at which these influencers exist. It is important to know about these tiers as they are the deciding factors behind the follower counts and engagement rates.
And if you are confused about these tiers and want an in-depth insight into the same, we are here to help. Let us elaborate!
Getting to know the different tiers
Being the lowest level in the tier; they have smaller yet highly engaging follower groups. They have developed a sense of personal connection with all their followers and typically work on a specialized niche. This is the core reason their audience being so engaged with their activities.
These are the creators whose followers and subscribers range from:
- 5,000 or less on YouTube
- 2,500-10,000 on Instagram
- 5,000-50,000 on TikTok
The internet is full of such Nano influencers.
This category of influencers became a rage about two years ago when more brands started looking for more creative ways to market their brands. They also hold specialization in a single niche, but more followers than Nano are categorized as experts in their domain.
Their subscriber and follower list range from:
- 5,000-25,000 on YouTube
- 10,000-100,000 on Instagram
- 50,000-150,000 on TikTok
Micro-influencers have a good hold of their niche and target audience.
This tier of influencers holds the middle position of the influencer spectrum and easily pictures the transition between the online content creators and influencers, who have nurtured their passion into growing a strong fanbase and having a strong profession and brand.
These are the creators classified by the following number of subscribers and followers.
- 25,000-250,000 on YouTube
- 100,000-500,000 on Instagram
- 150,000-750,000 on TikTok
They specialize in multiple niches, thereby providing a wide audience and gaining more followers and subscribers.
They can easily be termed the first of the “big time” content creators and social media celebrities. They are eminent personalities with a large number of fan-following on their social media handles. Unlike the Nano and micro-influencers, macro-influencers can be terms as the leaders in their niche and often have a huge cross-platform following.
Their fan-following may range from:
- 250,000-1,000,000 on YouTube
- 500,000-2,500,000 on Instagram
- 750,000-2,500,000 on TikTok
The sole reason for their immense fan following is primarily because they have subscribers from multiple platforms.
This tier consists of a select set of prominent social media stars. They can be easily explained by the fact that they are eminent, high-profile, established influencers who have already surpassed social media’s threshold to be placed into the pop-culture spotlight.
They can easily be classified as creators with a massive following of:
- 1,000,000+ on YouTube
- 2,500,000+ on Instagram
- 2,500,000+ on TikTok.
They have reached beyond the tag of being “online celebrities” and have already achieved traditional celebrities’ status and fame.
Now that you are aware of their fan-following and the stir that they can bring about in your brand recognition, research well and collaborate with the best ones. We are sure that your brand will flourish and gain the much-deserving spot you want. Good luck!