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How CozzyPups Reached 700,000+ Impressions through Influencer Marketing

Service

Influencer Gifting

Niche

Dog Products

Campaign Goal

Brand Awareness

The Client

CozzyPups is an e-commerce pet brand that strives to make our pets as comfortable as they make us. The brand focuses on creating a healthy and cozy life for our fur babies with their product The Cozzy Donut™, a machine-washable, stylish, and uber-comfortable dog bed.

The Problem

CozzyPups partnered with Armful Media to help them overcome the following challenges:

CozzyPups needed to increase brand awareness, especially among pet owners willing to pay a higher price point to see their pets happy.

In addition to brand awareness, CozzyPups wanted to increase user-generated content on their website, social media accounts and campaigns.

The Strategy

Armful Media worked with CozzyPups to implement the following solutions:

Armful Media conducted research to identify global pet micro-influencers who posted quality content on Instagram and had high engagement with their followers.

To keep expenses low, Armful Media utilized gifted collaborations with influencers, providing the client’s product (The Cozzy Donut™) in exchange for tagged posts and use of their content for the brand’s website, social media accounts and campaigns.

The Results

The results of the partnership helped CozzyPups greatly increase brand awareness and gain both influencer and organic user-generated content.

Armful Media researched, found and collaborated with 60 different micro-influencers globally, resulting in an influencer-generated count of 251.

The CozzyPups website and Instagram account are now overflowing with user-generated content, which has resulted in a huge increase in awareness and organic user-generated content. 

Armful Media was able to generate over 700,00 impressions on Instagram through this strategy of micro-influencer outreach and coordination – with the only cost for the content being a free product.

The CozzyPups website and Instagram account are now overflowing with user-generated content, which has resulted in a huge increase in awareness and organic user-generated content. 

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