How to Sell Thousands with TikTok Shop 

A happy couple in a kitchen buying products at tiktok shop oniine

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After careful planning, TikTok officially introduced its highly anticipated e-commerce offering, TikTok Shop, in the United States on September 23. The launch comes as the platform boasts a user base of 150 million in the country. 

This is great news for e-commerce brands since TikTok Shop offers a lot of features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads, and affiliate programs for creators. 

Creators can now tag products to make it easier for their audience to buy things from their in-feed videos and live videos. Brands can also make their product portfolios, which are easily accessible from their profile page. 

Here are the steps on how to set up your TikTok Shop: 


How to Set Up Your TikTok Shop 

1. Download and Install TikTok: 

– If you haven’t already, download the TikTok app from the App Store (for iOS) or Google Play Store (for Android). 

– Install the app on your device. 

2. Create a TikTok Account: 

– Open the TikTok app. 

– Sign up for a new account using your email, phone number, or an existing social media account. 

3. Switch to a Business Account: 

– Once your account is set up, go to your profile by tapping the “Me” icon at the bottom of the screen. 

– Tap the three dots in the top right corner to open the settings. 

– Scroll down and find the “Manage Account” section. 

– Tap “Switch to Pro Account” or “Switch to Business Account,” depending on the options available. 

4. Choose Business Category: 

– Select the category that best describes your business from the list provided.

5. Link Your TikTok Account to Your Other Platforms: 

– Connect your TikTok account to your Instagram and/or YouTube accounts if you have them. This can be done in the settings under “Instagram and YouTube.”

6. Set Up TikTok Shop: 

– Navigate back to the settings and look for the “TikTok Shop” option. – Follow the prompts to set up your TikTok Shop, which may include entering business details, linking a payment method, and agreeing to terms and conditions.

7. Verify Your Business:

– TikTok may require you to verify your business. This can involve submitting documents or other information for validation. 

8. Customize Your TikTok Shop: 

– Customize your TikTok Shop by adding a profile picture, a compelling bio, and other relevant details about your business. 

9. Explore Shop Features: 

– Familiarize yourself with the various business features on TikTok, including the dedicated shop tab, live video shopping, shoppable ads, and affiliate programs for creators. 

10. Start Creating and Promoting Content: 

– Begin creating engaging content that showcases your products or services. – Utilize TikTok’s advertising features to promote your business to a wider audience. 

PRO TIP: Remember to stay updated with TikTok’s policies and guidelines to ensure compliance with their rules for business accounts. If you were to violate any of TikTok’s policies and guidelines, it could hurt your business since TikTok will remove any content related to your brand or even suspend your account. 


What’s Next 

After you are done with setting up your TikTok Shop, it is now time to let you know of strategies so you can promote your brand and sell your products effectively. 


Optimize Your TikTok Shop Profile 

Having a profile that looks clean, organized, and professional will let those who visit your account know that you are a legitimate business. 

That is why you need to choose a high-quality and professional profile picture for your account. It is also important to write a compelling bio that describes exactly what your brand is all about. 

Just make sure that your bio is short and concise, reflects your brand’s voice, and explains how your brand can help customers. 

Do not forget to put relative links that your customers can go to such as your brand’s website, accurate contact information, and links to your other social media platforms. 


Create Compelling Product Videos 

Your videos do not have to be professionally made. However, they must be compelling enough to hook in viewers so that they continue watching and convert them to customers. 

You can start by creating a hook in the first three seconds of your videos, then explain how your product can help them, and then delegate them to the links or yellow basket where your products can be found and bought.


Use Popular Trends 

A lady doing an eating food challenge

Go to your For You Page and look for viral videos within your niche. Look for videos that have a lot of engagement and interactions from TikTok users. 

You can get inspiration or use exactly what your competitors do. Just make sure not to plagiarize their work. 

Once you have a significant following, you can start your own challenge to attract others to engage with your products and boost your brand reach and awareness. 


Capitalize User-Generated Content 

Similar to creating challenges to boost your brand, you can also capitalize on User-Generated Content (UGC)

UGC is one of the most cost-effective ways to promote your brand since it can be done for free. You can check this complete guideline on how to profit from UGCs. 

You can start by persuading your audience to win a product for free or get discounts if they post content related to your brand. It can either be a new product you just introduced or a classic product that has become your brand’s best seller. 


Provide Limited Offers 

Few strategies are as effective as providing limited-time offers, including discounts, bundled deals, and buy-one-get-one-free schemes, when it comes to boosting product sales. 

You can run flash sales during the busiest time of the day or post a video that promotes a discounted product for a limited time. Scarcity can catch the attention of your audience and make them buy your products impulsively. 


Cross-Promotion Across Social Media Platforms 

If you already have an Instagram or a Facebook page, you can promote your TikTok Shop through them. 

You can run campaigns wherein your audience from other platforms can get a chance to win products for free if they follow your TikTok account. This is highly beneficial since you can tap your followers from other platforms who do not follow your TikTok account yet. 

You can also post from your accounts on other platforms about events such as Live Selling, boosting your reach further. 

PRO TIP: You can generate more UGCs by persuading your audience from TikTok to post stories on Instagram or Facebook for a chance to win a product or a limited discount. This will allow you to reach more people.


Collaborate with Influencers 

TikTok is a treasure trove of influencers who can elevate your brand. Influencers already have a significant following and if you can tap their audience, more people will then be able to see your brand and avail your products and services. 

But first, determine what tier of influencer you want to collaborate with, see how engaged their audiences are, and how successful their recent campaigns are. 

You can find influencers on TikTok’s creator marketplace

To maximize results from collaborating with influencers and reduce the risk of failure, you can work with influencer marketing agencies like Armful Media which has dedicated experts to do the work for you. 

PRO TIP: Ensure that the influencers you want to collaborate with resonate with your brand and your brand’s goals. 


Use What Works and Modify What Does Not 

Every business has its Key Performance indicators (KPIs). It is important to have them set up so that you will know what to track, what performs well, and what needs modification. 

TikTok Shop has a built-in feature that allows you to see how well your account is performing. You can access TikTok analytics by heading to your profile, tapping the three dots, choosing “Creator tools,” then selecting “Analytics.” 

Knowing what to track and analyzing these indicators are very important for e-commerce businesses. By knowing these parameters, your business can adapt and modify your strategies to better fit your current campaign goals. Ultimately reducing risks and moving your brand closer to its goals. 


Wrapping Things Up 

With the launch of TikTok Shop, e-commerce businesses will have greater tools to reach and connect with their audience. 

Just make sure to be aware and follow these tips so that you can reach more people and sell more products effectively, 

Now that you know how to access and create a TikTok Shop account and what to do with that information, you are on your way to building a successful brand!

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