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TikTok Shopping: Everything You Need to Know


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Nowadays, if you know about powerful websites you should know TikTok. With 732 million global active users, TikTok now provides a wide range of content for all demographics and serves as an inspiration for shopping TikTok. A lot of TikTok-inspired shopping used to happen “organically,” with creators discussing products in their TikToks, and viewers heading to e-commerce sites and local stores to find them.

A lady holding many shopping bags

Then, in August 2021, Shopify and TikTok announced TikTok Shopping, probably the most promising influencer marketing news from TikTok Shop Seller University. Using this TikTok Shopify integration, a long-awaited TikTok e-commerce platform has been developed to allow in-app shopping and product discovery.

What is TikTok Shopping?

Now the question is where is the TikTok store? If you ask us where is the TikTok store, we will be happy to inform you that it is found easily on its official website.  In TikTok retail stores, consumers can purchase products promoted and sold by TikTok creators. The TikTok Store allows creators to add a TikTok live shopping tab to their TikTok profiles. The tab will automatically pull TikTok items for sale from their Shopify product catalogs so that other TikTok users can browse their products on TikTok shopping websites without leaving the app and easily navigate to the online TikTok stores. By using dedicated TikTok shopping links, creators with TikTok storefronts can tag products in the TikTok shop.

Who can set up TikTok Shopping?

You can set up a TikTok online shopping platform if you have a TikTok for Business account. As of September 2021, merchants in the US and UK will have early access to TikTok Shopping. 

Tips for creating a successful TikTok shopping

Now, how would you use the TikTok commerce platform for creating successful TikTok online stores? Follow these steps to set up your TikTok retail store successfully.

1. Optimize your product catalog for TikTok

If you want to attract customers, make sure your TikTok Shopping tab is optimized for that purpose. Be sure to select high-quality images. It is important that you label your product photos as your own and present your brand consistently across all platforms. Titles should contain basic information about the product within the character limit (34 characters). Descriptions can be longer and should contain as much information as possible.

2. Describe your TikTok shop to your audience

Make sure you share the shopping tab with your fans and followers as soon as possible if you have access to TikTok Shopping. Shout it from the rooftops! Create dedicated TikTok shopping ads to attract more audiences to your TikTok shop now.

3. Promote your products

Whether you are focusing on conversions or you are promoting your catalog on your TikTok social commerce account, once you have a TikTok shop, it makes sense to advertise it. Hence, don’t be shy to mention all of your products in your online retail TikTok store.

4. Partner with influencers

TikTok is more than just a social media platform – it is a cultural phenomenon. It’s best to leave creative direction to someone who knows the platform’s trends, subcultures, and ins and outs if you’re not familiar with them. It’s especially critical when promoting a product where the stakes are high. This means you could either make a lot of money or have your content lost in the TikTok algorithm. Using TikTok influencers to showcase store TikTok products or services is a great way to reach new audiences in an engaging and authentic way. Be sure to work with creators who really feel your brand.

A man and a woman looking on his phone

Is TikTok Shopping the Future of Social Commerce?

Even though e-commerce brands have recognized social media’s importance for many years, social media platforms have only recently begun to integrate shopping into their experiences. But what makes TikTok Shopping special? Why is it gaining so much acclaim as a social commerce platform? A lot of people asked us how much you can make from TikTok.

This is due to several reasons. Social media is increasingly driven by visual experiences, and nowhere is this more apparent than on TikTok, which provides short-form video content with a rich and varied range of options. You might be eager to know how much you can make from TikTok or how much do you make from TikTok.  If you ask us how much money you can make from TikTok or how much you make on TikTok, we are happy to inform you that for every sponsored view on TikTok, you can earn an average of $0.01-$0.02. 

Additionally, TikTok’s audience tends to be younger than other social platforms, which is great for brands hoping to reach and create revenue from younger audiences. No matter how much money you get from TikTok or how much money you make from TikTok, it is also poised to become the next “big” social commerce platform with the launch of several new shopping features.

As TikTok shifts its focus to shopping on TikTok, it will need to compete with other social commerce apps such as Flipkart, Amazon, etc. Nevertheless, TikTok has already a leg up thanks to its 1 billion monthly users and 1 billion potential customers.

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