How MoreCore Grew from €150K to €1.2M in 1 Year Through Influencer Marketing
Service
Influencer Gifting
Niche
Home Decor
Campaign Goal
Brand Awareness
Client Overview
MoreCore is a Netherlands-based brand known across Europe for its induction protectors, simple but clever kitchen essentials that prevent scratches and spills on cooktops. They have become the largest in their niche, helping households keep their kitchens looking pristine while making cooking safer and easier.
Their audience is made up of people who truly value their homes, from home décor lovers and food vloggers to busy moms and anyone who simply enjoys spending time in the kitchen. What they all share is a desire to protect their kitchen equipment and make everyday cooking a little more enjoyable.
The Challenge
Despite having great products, MoreCore wasn’t getting the attention it deserved. Many people had never even heard of the brand, and that lack of awareness was holding back growth, particularly in website and Amazon sales. To change that, they reached out to Armful Media for help.
The goal was clear. Get MoreCore in front of the right people and turn awareness into sales through authentic content and real customer trust.
The Solution
We introduced influencer marketing as the main strategy. Our team handled everything from sourcing and contacting influencers to sending out the products and tracking performance. Each creator received a free induction protector set and was asked to share a Reel or TikTok video showing how it worked in their kitchen.
To make things more exciting, we offered each influencer a 10% discount code for their followers and a 10% commission on every sale they generated. This encouraged them to promote MoreCore more actively and in a way that felt genuine.
The campaign has been running for nearly 2 years and is still ongoing. During this time, we have built strong relationships with creators who truly connect with their audiences.
Overcoming Challenges
Not every influencer post turned into sales right away, and that’s normal. Instead of slowing down, we got creative. We introduced a simple but effective idea where any influencer who made 6 or more sales would receive a €50 paid collaboration.
This small incentive made a huge difference. It motivated creators to engage their followers more effectively, leading to better results and more consistent performance over time.
The Results
The campaign delivered on every goal. MoreCore achieved measurable results, generating €92,848.59 in sales, growing Instagram from 0 to 6,174 followers, and increasing visibility on both their website and Amazon.
Highlights:
- €92,848.59 in sales generated on Shopify alone
- Growing from 0 to 6,174 Instagram followers
- Noticeable lift in website and Amazon sales.
- Inbound traffic boost Amazon sales
- From having 150k-200k ARR before starting the campaign to $1M ARR
- People talk about the product on social media
- Credibility and community built alongside product sales
The campaign demonstrates how a targeted influencer strategy can transform a brand. MoreCore established a strong online presence, connected with audiences authentically, and built a community around their products.
What Worked Best
The biggest win came from showing the product in real life. Seeing influencers use MoreCore protectors in their everyday cooking routines made the brand relatable and practical. People could picture the products in their own kitchens, which built trust and encouraged purchases.
The combination of gifting, affiliate commissions, and small performance bonuses kept influencers motivated and engaged. This mix created a fair and transparent system that rewarded genuine effort, driving real results without relying on large ad budgets.
Client Feedback
MoreCore shared how the campaign helped them grow their brand and reach the right audiences. From increased visibility to measurable sales results, they have seen an impact that really matters.
“People are now noticing and recognizing our products through influencer marketing. It has already boosted our website and Amazon sales.”
“Everything runs automatically, so we don’t have to worry about a thing. It gives us huge reach and content we can actually use.”
“The campaign’s success inspired us to expand across Europe, and we are now the largest in our niche.”
The MoreCore journey shows how authentic partnerships, the right incentives, and a bit of creativity can transform a brand’s presence online, one kitchen at a time.
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The Armful Media Content Team is a group of skilled writers, researchers, and strategists passionate about influencer marketing. We create content that drives real results, engages audiences, and builds trust, helping brands expand their reach and connect with their audience in meaningful ways.
