How DEPLAY Achieved 150% Sales Growth With 200 UGC Posts
Service
Influencer Gifting
Niche
Educational Toy Products
Campaign Goal
Brand Awareness
Client Overview
DEPLAY stands for Developing & Play. Their mission is to help children grow through playful and responsible use of technology. Every product is created to make learning fun while keeping safety in mind. Parents can trust that each item supports cognitive skills, creativity, and healthy digital habits.
The brand focuses on families in the Netherlands and Belgium. Most are parents between 25 and 45, especially moms who are looking for ways to support their children’s development. The Tekentablet is made for kids ages 4 to 8, while the Praatkaarten is designed for toddlers ages 1.5 to 4.
These parents value products that are both fun and educational. They also look for real reviews from other families before buying. That is why DEPLAY wanted to grow through user-generated content, giving their products visibility in the hands of trusted voices.
The Challenge
DEPLAY reached out to us after seeing the success of another brand we managed. They believed influencer marketing could help them grow but needed a partner to make it work. Their main concern was building a library of authentic UGC that could also be reused in future campaigns.
The search for influencers was not easy. The criteria were very specific, especially for the Belgian market where Dutch-speaking creators were a must. They also needed 200 collaborations in total, yet many influencers were not open to gifting partnerships. This made the process longer and more demanding.
Campaign Objectives
The campaign had one clear goal: grow awareness and sales through authentic creator content while building long-term relationships with influencers.
- Work with 200 influencers across two products
- Deliver 200 high-quality UGC posts
- Increase website traffic and sales
- Secure usage rights for content repurposing
- Test affiliate opportunities with selected creators
By aiming for both content and conversions, the campaign was designed to deliver impact right away and value that lasts.
Our Strategy
We built a complete influencer program for DEPLAY. This included research, outreach, gifting, and content tracking, along with affiliate testing and usage rights. Our approach made sure every piece of content could be used beyond the campaign itself.
We also made relationship-building a priority. We followed up with creators, engaged with their posts, and offered rewards for consistency. By motivating them with the chance to receive higher-value products, we encouraged loyalty and stronger performance.
Execution
The Tekentablet campaign got off to a strong start with early collaborations, quickly reaching 100 closed partnerships. It took a little time to hit the 100 UGC post target as creators gradually shared their content. By the end, we had 120 collaborations and 104 posts, giving us an 86.67% post rate.
The Praatkaarten campaign started soon after and eventually brought in 123 collaborations and 96 UGC posts. Across Instagram and TikTok, response rates averaged over 35%, showing real engagement even with strict criteria. The campaign proved that steady effort and follow-through really pay off.
Delays and rejections were part of the process, but we kept things moving by trying new outreach styles, adjusting criteria, and following up consistently. Every little push added up, and more creators joined and delivered content week by week. Momentum built naturally as the campaigns went on.
The Results
The campaign delivered on every goal. DEPLAY not only reached 200 UGC posts and collaborated with over 240 influencers, but also achieved impressive performance results. In just 10 months, the influencer and affiliate strategy generated €72,064 in sales, 685 orders, and 12,110 clicks.
Highlights:
- 200 UGC posts created
- 240+ influencer collaborations closed
- 86.67% post rate for Tekentablet
- 78.05% post rate for Praatkaarten
- €72,064 sales with 685 orders
- 12,110 clicks driven through influencer content
- 405 affiliates activated
- Positive ROI at low commission costs
Client Feedback
DEPLAY shared how the campaign helped them grow their brand and reach real audiences. From increased visibility to meaningful collaborations, they’ve seen results that truly made an impact.
“A lot of extra views, followers and some sales as well which gave it a positive ROI.”
“We want to collaborate even more with creators.”
“Being visible everywhere worked best, especially as a young brand.”
“Better than other channels because the costs are low and the creators are real.”
“Great service, daily communication and I love the spreadsheets and clear overview you made.”
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The Armful Media Content Team is a group of skilled writers, researchers, and strategists passionate about influencer marketing. We create content that drives real results, engages audiences, and builds trust, helping brands expand their reach and connect with their audience in meaningful ways.
