How Glow Glass Beauty Increased Reach & Revenue Through Influencer Marketing
Service
Influencer Gifting
Niche
Beauty & Wellness
Campaign Goal
Brand Awareness
Client Overview
Glow Glass Beauty is a Philippine skincare brand known for simple and honest formulas made with skin-loving ingredients. The products do not contain harmful alcohols, fragrance, parabens, or dyes. The brand started in 2021 when founder Tiffanny struggled to find local products that were gentle and transparent about their ingredients. Many options were either too harsh or heavily scented. This inspired her to create a local brand that was safe, effective, and affordable for Filipinos.
The Challenge
Glow Glass Beauty had a strong product and a clear story. The challenge was getting more people to see the brand and trust the products. The goal was to reach Filipino women, get genuine content from creators, and turn attention into sales.
The Solution
We introduced influencer marketing as the main growth strategy for Glow Glass Beauty. Armful Media handled everything from finding creators and reaching out to them to sending the products and tracking all results. Our goal was to get real and honest content that showed how the products fit into everyday skincare routines.
Each creator received free Glow Glass Beauty products to try. We invited them to make TikTok or Facebook content that felt natural and personal to their audience. For creators in the UGC program, we worked more closely with them to produce high-quality videos that Glow Glass Beauty could reuse for future marketing.
The campaign ran from February 2023 to December 2023. During this time, we built strong relationships with creators who truly connected with their audiences. Their content not only increased brand visibility but also generated actual sales, giving Glow Glass Beauty both awareness and measurable results.
Overcoming Challenges
Not every influencer agreed to collaborate or post content, and that is normal. Instead of slowing down, we stayed consistent and focused on creators who were interested. We made sure each collaboration felt easy and rewarding for the influencers.
This approach kept creators motivated and helped us maintain a strong posting rate. By building good relationships with influencers and supporting them throughout the campaign, we ensured that real and relatable content continued to flow.
The Results
The campaign helped Glow Glass Beauty grow its reach, increase content volume, and generate sales.
Highlights:
- 2,250 influencers were contacted
- 41.16% email response rate
- 377 collaborations were agreed on
- 216 creators posted content (70.6% overall post rate)
- 255 items were sold (amounting to ₱90,175.40 in revenue)
The campaign also produced a large library of creator videos and posts that the brand can use later.
What Worked Best
The biggest win came from showing the products in real life. Seeing influencers apply Glow Glass Beauty products in their everyday skincare routines made the brand relatable and trustworthy. People could imagine themselves using the products, which built confidence and encouraged purchases.
The combination of gifting and UGC collaborations kept influencers motivated and engaged. This mix created a fair and transparent system that rewarded genuine effort, driving real results without relying on large ad budgets.
Client Feedback
Glow Glass Beauty partnered with Armful Media to strengthen their online presence and streamline their influencer collaborations. As a growing skincare brand, they needed reliable guidance and hands-on support with outreach, content coordination, and campaign execution.
Here’s what they shared about working with us:
Book a Call Now and Get a Free Quote
We know what it takes to run a profitable influencer marketing campaign and we are here to help you to make that happen.
Get a FREE 30-minute consultation
FREE download!!!
5 Simple Steps on How to Run a Successful Influencer Marketing Campaign
Enter your name and email below to claim your FREE copy
The Armful Media Content Team is a group of skilled writers, researchers, and strategists passionate about influencer marketing. We create content that drives real results, engages audiences, and builds trust, helping brands expand their reach and connect with their audience in meaningful ways.
