How much should I pay a TikTok influencer?

Base it on real average views using CPM. At $25 CPM for TikTok, a creator averaging 50,000 views per video has a fair rate of around $1,250. Enter their username in our calculator for a data-backed number.

How much should I charge for a sponsored TikTok or Instagram Reel?

Run your own username through the calculator. It uses your real average views from your last 8 videos, removes outliers and posts under 24 hours old, and gives you a CPM-based rate you can actually defend.

Why is influencer pricing so inconsistent?

There is no public pricing standard. Rates have historically been set by those with proprietary data — usually agencies. CPM-based pricing tied to real average views is the closest transparent standard the industry has.

Why do you use average views instead of follower count?

Average views tells you what a creator consistently delivers. Follower count tells you what they accumulated. Views are the actual deliverable — that is what you are paying for.

What CPM should I use for TikTok vs Instagram Reels?

We suggest $25 CPM for TikTok and $45 CPM for Instagram Reels based on 2025 industry benchmarks. Both are editable in the calculator. Adjust up for high-value niches like finance or tech.

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