How Much To Pay Influencers In 2024

How Much To Pay Influencers In 2024

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Influencer marketing is the latest and one of the most effective ways to boost your profile or website and reach your target audience. It has become an essential part of every brand’s marketing strategy.

The value gained by influencers has increased over the years, encouraging more brands to collaborate with a social media content creator

In this article, we will be talking laboriously about the influencers’ rates in 2024. If you are curious about how much your favorite social media content creator gets paid at this present time, stick around with me till the end.

Influencers Rate In 2024

The rates collected or given by both the creator and brand are negotiated. It is usually based on the popularity and engagement of the creator. Following this particular reason, several social media analytics companies such as Later, Hootsuite, and Izea have put together using surveys and internal data, influencer rates.

Instagram Influencer Pricing Rate

First, we will look at the Instagram influencer pricing rate. Do you want to know how much bringing an influencer on board costs? Or are you an influencer wanting to get an idea of what your charges should be? 

As an Instagram influencer, one can post about their daily lives while promoting the brand’s product. There is a generally accepted Instagram rate of $100 per 10,000 followers. However, this is relative to the number of posts requested. Estimated rates are as follows:


Number of Followers

Amount Per Post

Nano Influencers

500 –  10,000

$10 – $100 Per Post


10,000 – 50,000

$100 – $ 500 Per Post

Mid-tier Influencers

50,000 – 100,000

$500 – $5,000 Per Post

Macro Influencers

500,000 – 1,000,000

$5,000 – $ 10,000 Per Post

Mega Influencers

1,000,000  + Followers

$10,000 Per Post

Subsequently, an Instagram reel has an estimated suggestion pricing from $100 to more than $5,000 depending on engagement and visibility.

However, for stories that expire after a limited time, they tend to be lower. They range from $50 to more than $1,250. Data suggests that micro and mid-tier influencers are requested for more than the others because smaller influencers mostly specialize in content for niche audiences which is what most brands need.

TikTok Influencer Pricing Rate

Moving on, we will be analyzing based on surveys, the rates of TikTok content creators.


Number of followers

Amount of Per Post

Nano Influencers

1000 – 10,000

$5 -30 Per Post


10,000 – 100,000

$30 – 125 Per Post

Mid-tier Influencers

100,000 – 500,000

$125 – 1200 Per Post

Macro Influencers

500,000 – 1,000,000

$1200 – 2500 Per Post

Mega Influencers

1,000,000 + Followers

$2500 + Per Post

YouTube Influencer Pricing Rate

This platform is known to have a lasting effect as the contents are retained over an extended period enabling viewers to always return. This advantage allows for a higher rate charge than the other two platforms. 


Number of Followers

Amount of posts 

Nano Influencers

10,000 – 50,000

$20 -200


50,000 – 100,000

$200 – 5,000

Mid-tier Influencers

100,000 – 500,000

$5,000 – 10,000

Macro Influencers

500,000 – 1,000,000

$10,000 – 20,000

Mega Influencers

1,000,000 + Followers

$20,000 +

Factors That Influence An Influencer Rate

Creating content for a brand is basically what is needed to get paid, however, some factors determine whether the pay will be higher or lower. Let’s look at some of the things that have an impact on the rate of an influencer.

  • The influencers’ audience and engagement: The engagement and audience is how many viewers the influencer has access to from their page. It is solely based on how many followers or subscribers the influencers have and how many they reach. The more followers, the higher the rate they receive 


  • The platform or channel used to pass the content: The platform required also has a lot to play, while some influencers might charge the same rate for the same type of content irrespective of the channel, however, it is more likely to differ because, at the end of the day, each platform has a different audience. 


  • The effort required to set it all up: The type of content also has a role to play in influencing the price. Time and effort will be spent to create content and they differ. Considerations like how much content the influencer will need to create and whether they will be responsible for providing the resources needed will be there. The more time and effort needed requires more pay which increases the cost.


  • The amount of Posts Needed: The amount of posts needed is also a factor that influences the rate an influencer gets also if there would be extras like images, videos, and audio. 


  • Agency Fees: This should also be considered, as some influencers belong to certain agencies and that would reflect in their rating. Many influencers are represented by agencies or managers who add additional fees.

How To Determine Your Influencer Marketing Budget

Deciding on the budget that should be allocated to an influencer can be tasking as it is not fixed and can be varied. Let’s take a look at some steps that will assist you in determining the budget for promoting your brand.

Tip 1: Know Your Goals

This is yet the very first step. You need to know what you seek to achieve, how big or how little it is to push forward.

Are you looking towards brand awareness or do you want more followers or increase sales? Defining these goals will help when setting up an influencer marketing budget.

Tip 2: Use A General Model As A Point Of Reference

To determine the annual budget for influencer marketing, you need to know the price per influencer per post and multiply it by the number of posts, the number of influencers you want in your content, and the plan for the season.

Tip 3: Calculate The Marketing ROI

This is also an important step. If your ROI is less than the amount spent, then it is not a profitable bid. To avoid that, you need to understand how to calculate your ROI.

According to statistics, more than half of marketers agree that influencer marketing has a higher ROI than the traditional way of marketing. 

To determine the ROI, you should subtract the cost of investment from the total gain on investment and divide that number by the cost of investment.

Tip 4: Request for the Influencer Rate Cards

Before setting up and finalizing the amount you want to pay, it’s best to ask for rate cards from influencers you wish you work with. 

This will help curate an accurate rate budget plan and move forward with the planning.

Tip 5: Test And Optimize

You need to test and double-check before setting a budget. Using accurate data and influencer rate cards, you will be able to make an accurate and well-informed decision.

Testing and optimizing will help find what works best for your brand.

How To Find Influencers In Your Marketing Budget

Now that you have successfully determined your budget for influencers, it is time to find the influencer that fits your budget.

Performance of the Influencer

Be sure to analyze the success and performance of the influencer, following the success of their sponsored content and not just their account as a whole.

Follower Growth

When looking for an influencer, one with rapid growth is desirable as the social media algorithm expands the reach of posts from famous accounts.


Most online platforms make available demographic insights which can be useful in developing a marketing budget and also deciding which influencer to go for.

This should also be used to determine which influencer is the best fit for the kind of product you wish to promote.

End Result Of An Influencer

The act of messaging influencers before coming to a decision should be exercised. This would help understand their rate expectations which will help you make an informed decision.

Fake Rating

Be sure to check if the influencer of choice does not make inflated performance claims. Ensure the engagement on the posts is real and the followers too. Also, there is not an unchecked hike in the number of followers, repetitive comments, and low engagement compared to the followers


How Much Money Does The Top 3 Influencers Make?

Here is a list of the top three highest-paid Instagram social media influencers

Cristiano Ronaldo: He is estimated to have an average price per post of $3,234,000. He is a Portuguese footballer with a wide popularity. For the football lover and the internet lovers, you must have heard of him.

Leo Messi: He is estimated to have an average price per post of $ 2,597,000. He, on the other hand, is also a footballer. Messi is an Argentine footballer and among the most popular footballers. 

He works not just as an influencer for sport-related content but also for other influencing paid content.

Selena Gomez: Estimated to have an average price per post of $2,558,000. She is a singer from Spain and an actress with several people following her page. She has quite several engagements on her Instagram posts.

She is seen influencing fashion, beauty brands, lifestyle, etc.

Does Tiktok Pay Influencers?

After the app’s launch, it pays content creators based on how many views their videos receive. To be eligible for the payment as a creator, you must have a least 10,000 followers and 100,000 video views over the space of a month.


In conclusion, the landscape of influencer marketing in 2024 is dynamic and ever-evolving, with rates for influencers varying across platforms and based on a multitude of factors. The value gained by influencers has soared, attracting more brands to collaborate with social media content creators. Instagram, TikTok, and YouTube serve as primary platforms for influencer marketing, each with its own set of pricing structures.

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