An influencer marketing campaigns works! Many leading brands are making it a part of their digital marketing strategy. It opens up new avenues for raising brand awareness and establishing profitable partnerships. Besides, it boosts sales and fortifies other marketing campaigns such as SEO or SEM.
Nowadays, social media are full of influencers. You should know whom to choose for reaching out to your target niche. As a business owner, you need to be clear about how you will launch the campaign. We have made a concise list of different types of marketing campaigns to address all your queries. Read on.
Top 6 Types of Influencer Marketing Campaigns:
When the influencers promote, sell or talk about your product, they engage more prospective customers. You can own a small business or a large brand with huge marketing budgets. Choosing the perfect type is crucial for the optimized result.
It is the way you seed your product into an influencer’s content. For example, an influencer may take a snap where she is wearing the shoes gifted by you. She may or may not write something specific about the brand in her post. But, her followers will check out your brand when she tags the product.
Product placement campaigns are very popular among fashion and beauty brands. For example, leading influencer Zoe Sugg is collaborating with brands like ColourPop and reaching out to various fashion or beauty communities.
Hosting Giveaways, Sweepstakes, contests, and Event Activations:
It is the simplest and mutually beneficial marketing campaign. You can provide the influencers with a product or service, and they can give away those to the followers for winning a contest. Giveaways guarantee a high degree of growth in the form of shares, follow-ups, comments, and retweets. Besides, if the influencers’ followers are more than yours, they will generate a greater return on investment (ROI).
Potential customers consider these kinds of activities as a chance to procure your product for free. It may also happen that people who didn’t win the contest will buy your product under the influence.
An affiliate marketing campaign is the best for businesses that do not have a big budget. It is a powerful way to collaborate with multiple influencers simultaneously at a low cost. An influencer turned affiliate marketer will redirect a customer to your site or promote a product on your site. In return, he/she will earn a commission on the sales generated from his/her source.
For example, you involve 10 influencers and give each of them a unique promotion code. They will share the codes with their followers. When the followers use the codes in your online store, your sales will increase, and the influencers will be rewarded with commissions.
Sponsored Blog Posts and Social Media Contents:
It is the most straightforward and classic marketing campaign method. Many brands sponsor influencers to create promotional content for them. For a business owner, it’s important to provide the influencers with the brand’s guidelines, themes, and expectations. It helps to bring the influencers on the same page, and now they know how to create their content.
Influencers are active on social media. They use all the social media channels and often own private blogs or websites. So, you will get various avenues to promote your brand continuously with successful collaboration. For example, you can rope in a leading fashion blogger to share a discount code in the unique blog content. In exchange, you can offer the influencer a complimentary product.
Theme or hashtag campaign helps a brand to go viral. It starts with choosing the perfect influencer who has an engaged audience. The influencers motivate their followers to share or talk about your product or content with the hashtag predefined by you. Thus, the hashtag campaign organically engages more prospective customers.
Guest blogging is a unique and effective method of promoting your brand. There are two ways to launch this campaign. You can maybe accept the blog entries or publish your content on websites related to your industry.
Guest blogging helps the influencers and business owners both to enjoy increased traffic. Besides, it boosts the authority and reputation of any company. As a result, you will build a loyal customer base and attract new potential buyers.
Hopefully, we have provided you with a comprehensive idea about different types of Influencer marketing campaigns. If done right, these methods can yield unbelievable results. A powerful campaign will build your brand’s credibility, and it will place your product or service in front of the right people exactly in the way you want.