Influencer marketing campaign works! Many leading brands are making it a part of their digital marketing strategy. It gives new avenues for raising brand awareness and creating profitable partnerships. Besides, it boosts sales and fortifies other marketing campaigns such as SEO or SEM.
Nowadays, social media are full of influencers. The key is choosing the right influencer to connect with your target audience. As a business owner, have a clear plan for your marketing campaign. We have made a list of different marketing campaigns to address all your queries. Read on.
Top 6 Types of Influencer Marketing Campaigns:
When the influencers promote, sell, or talk about your product, they engage more prospective customers. This helps small businesses or large brands regardless of their marketing budgets.
It is the way you seed your product into an influencer’s content. For example, an influencer may take a snap where she is wearing the shoes gifted by you. She may or may not write something specific about the brand in her post. But, her followers will check out your brand when she tags the product.
Product placement campaigns are very popular in fashion and beauty brands. One example is Zoe Sugg, a leading influencer in this category. She works with brands like ColourPop and has influence over various fashion or beauty communities.
Hosting Giveaways, Sweepstakes, contests, and Event Activations:
It is the simplest and most rewarding marketing campaign. You can provide the influencers with a product or service at a discount. The influencer can use these as a giveaway to their audience when they win a contest. Running giveaways guarantee an increase in shares, follow-ups, comments, and retweets. An influencer with more followers than your brand is likely to generate a greater return on investment (ROI) for you.
Potential customers consider these kinds of activities as a chance to get your product for free. It may also happen that people who didn’t win the contest will buy your product under the influence.
An affiliate marketing campaign is best for businesses that have a limited budget. It is a low-cost way to work with multiple influencers simultaneously. An influencer can redirect a customer to your site or promote a product on your site. In return, they will earn a commission on the sales generated from their discount code or affiliate link.
For example, you have 10 influencers with unique promotion codes. They will share these codes with their audiences. When the followers use the codes in your online store, your sales will increase, and the influencers will receive commissions.
Sponsored Blog Posts and Social Media Contents:
It is the most straightforward and classic marketing campaign method—many brands sponsor influencers to create promotional content for them. For a business owner, it’s important to provide the influencers with the brand’s guidelines, themes, and expectations. It helps the influencers to be on the same page, and tailor-fit their content that matches your brand.
Influencers are active on social media. They use all the social media channels and often own private blogs or websites. So, you will get various avenues to promote your brand continuously with successful collaboration. For example, you can rope in a leading fashion blogger to share a discount code in the unique blog content. In exchange, you can offer the influencer a complimentary product.
Theme or hashtag campaign helps a brand to go viral. It starts with choosing the perfect influencer who has an engaged audience. The influencers motivate their followers to share or talk about your product or content with the hashtag predefined by you. Thus, the hashtag campaign organically engages more prospective customers.
Guest blogging is a unique and effective method of promoting your brand. This campaign can be launched in two ways. You can accept the blog entries or publish your content on websites related to your industry.
Guest blogging helps influencers and business owners increase their traffic. It also boosts the authority and reputation of the company. As a result, it will help build a loyal customer base and attract new potential buyers.
To sum up, we have given you an overview of different Influencer marketing campaigns. If done right, these methods can yield unbelievable results. A powerful campaign will build your brand’s credibility, and it will place your product or service in front of the right people exactly the way you want. Moreover, an Influencer marketing manager will help you measure your success in any of these campaigns.
I’m Armand Manibo, an expert in influencer marketing with years of valuable experience. Through my work, I’ve partnered with hundreds of prestigious brands and thousands of influencers worldwide, generating over $500,000 in revenue for businesses. With a successful track record in influencer campaigns, I am proud to bring a wealth of insights.