Influencer marketing has become a game-changer for brands looking to grow fast and organically. It’s not just about getting attention but about building genuine relationships with the right creators. With tools like Shopify Collabs, running campaigns has never been easier or more effective. If you want to scale your reach, now’s the perfect time to tap into creator partnerships.
Whether you’re a small business or scaling a store, Shopify Collabs can simplify how you work with influencers. It brings everything into one place, from outreach to tracking performance. The more streamlined your campaign is, the more impactful your content will be. This guide will walk you through how to use Shopify Collabs to your advantage.
What Is Shopify Collabs?
Shopify Collabs is an influencer marketing tool designed to help merchants easily find and manage creators. It gives store owners access to a growing network of influencers who are ready to promote products. You can invite creators, manage payouts, and monitor performance all in one dashboard. It simplifies the entire process and cuts down time spent on manual coordination.
Shopify launched Collabs to make influencer partnerships more accessible for all merchants. Whether you’re just starting or running a full-scale campaign, it offers the tools you need. You’ll no longer need third-party apps just to manage influencers or affiliate links. Everything you need is directly integrated with your Shopify store.
Pros & Cons of Using Shopify Collabs
Shopify Collabs makes influencer marketing easier to manage directly within your store. But like any tool, it has its strengths and limitations that brands should weigh carefully.
| Pros | Cons |
| Easy to install and use | Limited to Shopify users |
| All-in-one influencer management | May lack some advanced analytics |
| Transparent tracking and payouts | Smaller creator network vs big tools |
| Seamless store integration | Requires time to manage relationships |
| Scalable for small and large brands | Limited support for non-product collabs |
How to Set Up Shopify Collabs on Your Store
Getting started with Shopify Collabs is simple and straightforward. With the right setup, you can turn your store into a magnet for high-performing influencers.
1. Install Shopify Collabs from the App Store
Head over to the Shopify App Store and search for “Shopify Collabs” to begin. Click “Install” and give the app permissions to access your store’s backend. This is your first step to managing influencer campaigns directly in your dashboard. Once installed, the app will appear on your Shopify sidebar.
2. Create a Custom Application Page for Influencers
Shopify Collabs lets you design a public-facing application page. This allows creators to apply to work with your brand through your store. You can customize the page to include your logo, goals, and collaboration terms. This makes your brand look professional and influencer-friendly from the start.
3. Set Your Collaboration Preferences
Go to your Collabs settings and define what kind of influencers you’re looking to work with. You can choose product gifting, paid promotions, or commission-based partnerships. Setting expectations upfront helps you attract the right creators. It also streamlines the application approval process.
4. Add Affiliate Commission Rates & Discount Codes
Set custom commission percentages and create discount codes inside the app. These codes let you track sales and reward influencers for each conversion. Shopify handles the tracking automatically, so you don’t need extra tools. This makes it easy to build performance-based partnerships.
5. Start Reaching Out or Approving Applications
Once setup is complete, you can start browsing the Collabs network or review incoming applications. When you find the right influencer, send a collaboration invite with just a few clicks. Use filters to narrow down creators by interest, location, or audience type. From here, your campaign is ready to launch.
How to Find the Right Influencers with Shopify Collabs
Finding the right influencer is not just about reach but relevance. With Shopify Collabs, you can streamline the process and make smarter partnership choices from the start.
1. Use Filters to Refine Search Results
Shopify Collabs includes filters to help you narrow down your influencer search. You can sort by follower count, engagement rate, and creator category. This ensures you only see profiles that fit your campaign goals. It saves you time and helps you find qualified leads quickly.
2. Analyze Their Content & Engagement
Before sending invites, take time to review an influencer’s content style and audience behavior. Look for consistency, quality, and authentic engagement in their posts. A creator who aligns with your brand voice delivers more impact. Numbers alone aren’t enough—relevance is key.
3. Review Their Past Partnerships
Shopify Collabs allows you to see the creator’s past collaborations if available. This helps you assess whether they’re experienced in product promotions. Creators with relevant brand history tend to create better-performing content. This step ensures you partner with creators who align with your niche.
4. Customize Your Invitation Message
Send personalized invites that explain why your brand is a good fit. Avoid generic messages that look like spam and aim to create interest. Mention how your values align with their content and community. A tailored pitch increases your acceptance rate.
5. Monitor Application Submissions Regularly
Keep tabs on your incoming influencer applications from your custom page. Evaluate them based on quality, not just popularity or follower count. Choose creators who feel like a natural fit for your brand story. Consistent monitoring ensures you find the right influencer faster.
Benefits of Using Shopify Collabs for Influencer Marketing
Shopify Collabs makes influencer marketing simpler and more scalable. It’s built to help brands grow with less effort and more impact.
1. All-in-One Platform for Creator Management
You can manage outreach, applications, payouts, and tracking all in one place. This removes the need for spreadsheets or third-party affiliate apps. It streamlines your entire influencer marketing workflow. You spend less time on admin and more time on strategy.
2. Performance-Based Incentives Drive Better Results
With built-in commission tracking, you reward creators based on actual results. This motivates them to create more valuable and targeted content. The better they perform, the more they earn and promote. It’s a win-win system that scales with your growth.
3. Easy Integration with Your Shopify Store
Shopify Collabs works seamlessly within your existing store setup. No complex integrations or tech skills are needed to launch a campaign. Every tool you need lives inside your store dashboard. This keeps everything consistent and under your brand’s control.
4. Boosts Trust Through Transparency
Both you and the influencers can see clear performance data in real time. Transparency builds trust, accountability, and long-term relationships. It makes creators feel respected and more invested in the campaign. Brands also gain valuable insights to refine future efforts.
5. Helps You Scale Faster with Less Effort
The more creators you work with, the faster your brand awareness grows. Shopify Collabs lets you run multiple campaigns without getting overwhelmed. With smart filters and automation, scaling becomes easier. You reach more audiences without burning out your team.
Final Thoughts
Shopify Collabs is one of the most powerful tools for running influencer marketing campaigns at scale. It takes care of discovery, communication, and tracking so you can focus on growing your brand. When used right, it can bring in loyal customers and increase conversions. The key is to stay strategic and collaborative throughout.
Use this guide as your starting point for a more efficient and impactful influencer marketing journey. The right tools make all the difference, and Shopify Collabs delivers exactly what modern brands need. Take the time to build real relationships with the right influencers. If you’re ready to level up your strategy, this platform has everything you need.
Ready to turn influencer partnerships into real results? Book a discovery call now and see how Shopify Collabs can streamline your next campaign.
Janezza is an SEO content strategist and technical writing expert with a strong background in data engineering. She excels at turning complex ideas into clear and impactful content. Outside of work, she enjoys family time and creating expressive calligraphy art.
