TikTok is one of the most popular social media apps in the world today, with around 1.59 billion monthly active users worldwide. To make the most of your presence on the platform, it’s important to understand the key metrics that show how your content performs.
TikTok Analytics lets you see how users engage with your videos, which types of content get the most attention, and other insights like follower growth, age, and gender demographics.
This guide will give you a breakdown of how you can access your TikTok Analytics and help you understand what TikTok Analytics is about.
What Is TikTok Analytics?
TikTok Analytics is the data that shows how your content performs on the platform. It helps you track your progress over time by providing metrics like views, likes, comments, shares, and more.
To access your TikTok Analytics, all you need is the TikTok app and a working account.
How To Access TikTok Analytics?
To access TikTok Analytics on your phone, you’ll need to create or post a public video first. After doing this, you can easily check your stats by following these simple steps.
1. On your TikTok app, click the profile icon in the bottom-right corner.
3. Click the menu button, which is represented by three horizontal lines in the top-right corner.
3. Select “Creator Tools.”
After completing these steps, you’ll be taken to the page below, where you can view various stats for your content. However, note that some metrics are only visible if you have over 100 followers.
The Analytics page is divided into four sections: Overview, Content, Followers, and Live. Each section contains different metrics, which will be explained in detail.
TikTok Insights & Metrics to Monitor
These key metrics help you understand how your content is performing and give you insights into your audience’s behavior.
1. Overview Analytics
The Overview section shows you information about the number of times your video has been viewed, the number of followers you have and may have gained or lost, and also the number of people who have viewed your profile. This section usually shows data within 7 days, but you can change it to 28 days if you want to analyze your performance over a longer period.
- Views: This is the number of times a video has been played. A view on TikTok is counted when the video has been played for more than three seconds. The more reposts or shares a video gets, the wider the audience it reaches. The Views section in the analytics bar also includes metrics like average watch time and total plays.
- Followers: This shows the total number of people who follow your account. You can check your follower graph over the past week or month to see the pace at which your account is growing.
- Profile Views: This shows the number of times your page was viewed over a certain period. It reflects how many people found your content interesting enough to visit your profile. This could increase your follower count if viewers like your other content.
- Comments: The comment section is one of the most important parts of TikTok. It allows you to see viewers’ opinions on your content and engage with your audience, which boosts interaction and helps build a loyal following. You can also gain insights into what your followers want from their comments.
- Shares: On TikTok, getting a lot of shares can give your content a significant boost. Consequently, your page can reach a wider audience and gain more followers because it means people find your content relatable enough to share.
- Likes: If your video gets a lot of likes, it means that your content is doing well. The TikTok algorithm gives a boost to videos with more likes.
2. Content Analytics
This section gives you an insight into the type of videos your followers engage with the most, the performance of your videos, and your most popular content.
- Video Posts: This metric shows the total number of hours users have spent watching your videos, the total number of views, and your average watch time. The average watch time indicates how many minutes viewers spend on your videos on average. If your average watch time is low, it may mean your content is not engaging enough and could use improvement.
- Trending Videos: This section shows which of your videos have been the most popular over the past seven days and the number of views each has received.
3. Follower Analytics
This section helps you understand your audience better and tailor your content according to their needs. It includes stats like the age, gender, and location of your followers.
- Gender: TikTok Analytics shows you what percentage of your followers belong to a particular gender.
- Followers: This shows you the number of followers you have and also if you’re adding more followers or losing followers.
- Follower Activity: This gives you info about the time your followers are more active and the times they’re not, so you know the right time to make a post.
- Top Territories: This shows you the countries where your content is most popular.
4. Live Analytics
This section shows stats about your live session videos.
- Total Views: This is the total number of views you get on your live videos.
- New Followers: This section shows you the number of followers you may have gained during your live sessions.
- Total Time: This is the total amount of time users have spent with you on your live sessions.
Benefits Of Using TikTok Analytics
- Identifying Top-Performing Content: By analyzing metrics such as likes, comments, growth rate, and more, you gain insights into what your audience wants and what they don’t. It also helps you spot viral trends, allowing you to capitalize on them and expand your reach.
- Tracking Account Performance: One of the key advantages of TikTok Analytics is that it allows you to track your account’s performance over time. This helps you, as a creator, see what works and what doesn’t, enabling you to create content more strategically.
- Monitoring Competitors: TikTok Analytics also helps you keep an eye on your competitors. You can observe how content from other creators in your niche performs and use this information to refine your own content and gain a competitive edge.
- Business Branding & Advertising: While many people think TikTok is just for fun and entertainment, it’s also a major platform for businesses to advertise and build their brand.
With over a billion users worldwide, the reach your business can get is massive. This presents business brands with an opportunity to reach a wide and diverse audience, engage with potential customers, and leave a footprint in the digital world.
How TikTok Analytics Could Be Helpful For Your Business?
- Understanding Your Audience Demographics: TikTok Analytics provides you with information about the demographics of your followers, which includes their age, gender, and location. This information can help your business know how to tailor your content to your follower’s needs and it can also inform you of the trends to follow to get more visibility and influencers you can work with to promote your brand.
- Establishing A Connection With Your Target Audience: The TikTok algorithm allows you to connect with people in the same niche, which means your business gets to reach an audience who need your services. This can prove to be very helpful because it brings you closer to potential customers.
- Optimizing Performance: TikTok Analytics keeps track of the performance of all content you post. This allows you to analyze your videos and figure out which ones your audience finds more appealing, so you can repeat the success and stay on an upward trajectory.
FAQs
How Can TikTok Analytics Help Me Improve My Content Strategy?
TikTok Analytics helps you identify and understand your audience better by showing you your top-performing content and the type of people who view your content. This allows you to optimize your content for better engagement.
Is TikTok Analytics Only for Businesses?
The answer to this is no. TikTok Analytics is open to both businesses and individuals and can be accessed on all accounts.
Do I Need a Particular Number of Followers to Access TikTok Analytics?
Basically, analytics such as the number of views, likes and comments are available to everyone on TikTok, but you can only access some metrics like average watch time if you have over 100 followers.
Do You Need to Pay to Use TikTok Analytics?
No, TikTok Analytics is totally free, and it’s available to all TikTok users.
What Are the Metrics Available in TikTok Analytics?
TikTok Analytics shows important information like average watch time, follower details, account growth, and the number of followers, among other metrics.
Conclusion
TikTok Analytics is a helpful tool that lets you track your performance over time and spot areas where you can improve to get better visibility and engagement. It also provides insights about your audience, helping you understand what content works best so you can optimize your posts and grow your account.
Want more tips and insights? Read our blogs and learn how to make the most of your social media strategy with Armful Media!
The Armful Media Content Team is a group of skilled writers, researchers, and strategists passionate about influencer marketing. We create content that drives real results, engages audiences, and builds trust, helping brands expand their reach and connect with their audience in meaningful ways.
