Teenagers really like using the Tiktok application.
More than 1/4 (27%) of its users are between the ages of 13-17.
And more than 1/2 (69%) of users are 13-24 years old.
Here’s the full age breakdown:
- Ages 13-17: 27%
- Ages 18-24: 42%
- Ages 25-34: 16%
- Age 35-44: 8%
- Ages 45-54: 3%
- Age 55+: 4%
In terms of gender, TikTok skews 60% women and 40% men.
The average user opens TikTok 8 times a day and spends up to 46 minutes browsing videos, while the average time Instagram users spend scrolling through their feed is 28 minutes a day.
Thanks to the TikTok feed for you, viewers are sucked into the video content cycle, which helps explain the high engagement rate.
So, if you know that your target audience hangs out on TikTok, working with influencers to create fresh and authentic content can be a great option for your brand.
Let’s explore how to do it successfully!