Before we go into explaining how Influencer marketing for ecommerce works, we should first learn the basics.
What is an influencer?
You may have heard about them but what really are they?
Influencers are people from social media who have a very large follower base. They are able to promote brands, products, or services and “influence” their followers to buy them.
They are very powerful people to be utilized if you want to increase your brand awareness.
What is Influencer Marketing
Now that you know what influencers are, it is time to explain what influencer marketing is.
Influencer marketing is a marketing strategy wherein you look for an influencer to promote your brand.
What should you consider before hiring an influencer?
Before hiring an influencer, make sure to do a background check on them. You should look out for things such as the influencer’s authenticity, follower loyalty, engagements, and many more.
Check out this article for a full guide on how to spot a fake influencer.
How beneficial is an Influencer Marketing Strategy?
Now that we know what influencers are, it is now time to explain why utilizing the Influencer Marketing strategy and adding it to your Marketing Campaign can be beneficial.
1. More Traffic and Conversions
It is undeniable that influencers, when they promote your brand, have more chances of getting clicked by people than traditional and boring ads.
According to one study, the most credible form of advertising comes straight from the people we know and trust.
So by utilizing influencers, brands can have more leads, engagements, and conversions compared to traditional advertising strategies.
2. Increase Your Brand Awareness
In this age and time, there are more people browsing the internet and among those people, the most active people are users of social media platforms like Instagram, TikTok, and YouTube.
By adding and using influencers in your marketing campaign, you will be able to target a lot of those active people and get more chances of getting known by a lot of people.
Influencer Marketing Strategy can also reach new audiences. This can also build trust amongst your consumers which leads us to the next benefit of influencer marketing strategy.
3. Build and Strengthen Trust Between Your Brand and Your Audience.
No one wants to get scammed, especially now that it happened to almost everyone who had bought something from the internet.
This is where influencers come in. By hiring them to promote your brand and your products & services, you already have eliminated some, if not all, fears of getting scammed.
Through your influencers, your brand’s trustworthiness will significantly increase. More and more people will then buy your products as they already know that your brand is safe and vouched for by many.
Just a Reminder
If there is one thing that I want you to learn after reading this article is that it is very important to do a background check on your influencer before you hire them.
There are many authentic influencers, there are fraudulent influencers out there too.
If you happened to hire these fake influencers, it could really put your time, resources, and efforts down the drain and we don’t want that.
So make sure to check out this article for a full guide on how to spot a fake influencer.
Final Thoughts
Influencers and Influencer Marketing Strategy is a surefire to marketing campaign success if utilized correctly.
If you don’t use this strategy for your eCommerce business, then others will and you will eventually get left behind in an already crowded marketplace.
The Armful Media Content Team is a group of skilled writers, researchers, and strategists passionate about influencer marketing. We create content that drives real results, engages audiences, and builds trust, helping brands expand their reach and connect with their audience in meaningful ways.
