In 2023, with the booming of social media, it is a race towards who can get to their audience faster and make their brands known. You will be up against corporate giants and bigger businesses that can drown your presence and hike advertisement costs. So whoever has the most effective marketing campaign is the winner.
If you are a start-up business or a small business owner and you are ready to take the next step, dealing with marketing campaigns might be too big of a task. You can partner with marketing agencies such as Armful Media and let their team of experts deal with the big stuff so you can sit back and relax or you can read along to know 13 affordable ways to advertise and promote your brand.
The 13 Marketing Strategies
Influencer Marketing has been a famous marketing strategy for brands to grow their social media presence, drive up sales, and increase engagement in recent years. Partnering with micro-influencers can help you in your marketing campaign especially if their content matches your brand.
Be careful though, as hiring the wrong influencers for your campaign can lead to having the opposite effects. You can book a discovery call with Armful Media and let them save you a lot of time and money.
You can read our complete guide to hiring influencers for your marketing campaign.
This strategy encourages out-of-the-box thinking, enabling your brand to shine through innovative, localized, and personalized experiences that foster a deeper connection with your audience. Guerilla marketing campaigns also can go viral, leveraging the power of social media and online platforms to amplify your message and expand your reach.
However, it’s essential to approach guerilla marketing with careful planning and a thorough understanding of potential risks, including the possibility of negative reactions or legal challenges. By balancing the creative opportunities with a strategic approach and risk mitigation, you can harness the full potential of guerilla marketing to effectively promote your campaign and reinforce your brand’s authenticity in the eyes of your audience.
In 2023, community engagement is important building trust and credibility with your target audience. By actively participating in and contributing to the communities relevant to your brand or industry, you demonstrate a genuine commitment to the well-being and interests of your customers. This not only fosters a positive brand image but also establishes you as a trusted authority, increasing the likelihood that consumers will choose your products or services.
Additionally, community engagement can provide invaluable insights into your audience’s needs and preferences. By actively listening to community members and engaging in meaningful conversations, you can gain a deeper understanding of their pain points and desires. This information is instrumental in shaping your marketing strategies and product development efforts, allowing you to create solutions that directly address their concerns and resonate with their interests.
Furthermore, engaged communities often serve as organic brand advocates, spreading positive word-of-mouth and expanding your reach far beyond what traditional marketing methods can achieve. In essence, community engagement is not just about giving back but also about forging strong connections, learning from your audience, and reaping the benefits of loyal brand advocates.
DIY Content Creation
It is not always good to shove your products and services to your audience asking them to avail them. You can create content showcasing what usually happens in the background, what a day in the life of your workers looks like, and other related stuff.
This does not require an expensive production team and you can do it yourself. Just whip out your phone, document, edit, and post. This is how it’s usually done nowadays, especially on platforms such as TikTok and Instagram Reels.
This may sound easy, but you have to create content with compelling stories to captivate your audience into consuming them.
Email marketing remains a highly effective and valuable tool for your campaign. Your email list should contain information from those who have already engaged with your brand. With that information, you can tailor your email campaigns based on subscriber preferences, behaviors, and demographics, ensuring that your messages are relevant to each recipient.
This level of customization increases the chances of engagement and conversion as you’re delivering content that resonates with specific segments of your audience. Furthermore, you can automate email campaigns, which not only saves time but also ensures that your messages are sent at the right moment, enhancing their effectiveness.
Lastly, email marketing is free compared to many other marketing channels, making it a smart choice for businesses looking to maximize their ROI while maintaining a direct line of communication with their audience.
Social Media Contests and Giveaways
You can host contests and giveaways on social media in exchange for their active participation by liking, sharing, commenting, or submitting content related to your brand. Social media contests and giveaways can drive engagement and interaction with your brand. This not only boosts your social media visibility but also increases the likelihood of reaching a wider audience as participants often share these opportunities with their friends and followers, effectively expanding your reach.
Secondly, contests and giveaways can help you collect valuable user-generated content (UGC). When participants submit photos, videos, or reviews as part of these campaigns, e.g. posting a photo for a chance to win your bestselling merch, you gain authentic content that can be used for future marketing efforts. UGC is highly influential as it comes from real customers, providing social proof and building trust with potential customers.
Finally, these campaigns can help you grow your email list or social media following by requiring participants to take specific actions, such as signing up for your newsletter or following your social profiles.
Local Sponsorships and Partnerships
You can establish a strong local presence and connect with your community through local sponsorships and partnerships. Partnering with local organizations, events, or businesses can provide you with direct access to their audience, which is often composed of individuals who are already engaged and interested in activities and businesses in your area. This can result in immediate exposure and credibility within your local community.
Local sponsorships and partnerships can enhance your brand’s reputation and trustworthiness. Associating your business with reputable local entities or contributing to community initiatives can boost your image as a responsible and community-minded organization. This can lead to positive word-of-mouth, increased customer loyalty, and even press coverage, all of which can significantly impact your marketing efforts. Additionally, such collaborations often provide opportunities for co-marketing, where you can leverage the promotional efforts of your partners to further expand your reach and visibility.
Cross Promotion Collaborations
Collaborating with other brands is a popular tactic used in marketing campaigns. As previously mentioned, this tactic is cost-effective because you can also tap into your partner’s audience by selling each other’s products or creating a specialized service. This can increase awareness of your brand and strengthen your brand reputation.
Local SEO Tactics
In the highly competitive race for top positions in search engines like Google, integrating local Search Engine Optimization (SEO) tactics into your marketing campaign is crucial, particularly if your business caters to a specific area or maintains a physical presence like a store or office. Local SEO serves as a targeted approach, ensuring that your business appears prominently in search results when local customers search for relevant products or services. This targeted visibility significantly improves the likelihood of attracting local customers actively seeking your offerings, ultimately enhancing conversion rates.
For example: If I search on Google “Laundry shop nearest me” and your laundry shop pops up at the very top, then I would most likely click on that and see your business.
Local SEO can also contribute to building your online credibility and trustworthiness. With search engines prioritizing local results, appearing in local listings, maps, and reviews establishes your business as a trusted local authority. Positive reviews and accurate business information not only raise your online reputation but also aid potential customers in making informed decisions when selecting your business.
Finally, optimizing your Google My Business profile and providing crucial details like operating hours and contact information simplifies the process for customers to locate and reach out to your business, enhancing the overall user experience.
Low-Cost PR Marketing
Low-cost Public Relations (PR) marketing strategies offer a cost-effective way to increase your brand’s visibility and credibility. PR efforts like press releases, media pitches, and guest articles allow you to share your expertise, achievements, or newsworthy events with the public.
These activities can generate media coverage or mentions in influential publications and individuals like influencers, helping you reach a broader audience without the high costs associated with traditional advertising. When your brand is featured in reputable media outlets by influencers, it lends credibility and authority to your business, making it more attractive to potential customers.
You can use this tactic together with local sponsorships and partnerships.
Creative Product Packaging
This one is easy yet frequently overlooked. By having creative product packaging, you can increase the number of repeat customers. You can do this by utilizing the Reuse and Refill Business Model wherein your consumers can receive discounts if they opt to buy refills.
Through this, you can also reduce your carbon footprint and help address the global waste problem.
Affiliate Programs and Rewards Systems
Affiliate Programs are most successfully utilized by digital banks wherein you can receive money every time you refer people to use their online banking system. Starbucks is popular too for giving away free drinks and pastries after every 100 stars their consumers collect.
You can also utilize this by doing the same tactics – give free things in exchange for successful referrals and repeat transactions.
A more popular usage of the affiliate program nowadays is by partnering with influencers and rewarding them for every successful referral.
Low-Cost Social Media Advertising
As a start-up or small business owner, it is important to start small. Low-cost social media offers precise targeting capabilities that can help you reach your ideal audience. Most social media platforms provide extensive options to narrow down your audience based on demographics, interests, behaviors, and location.
This level of targeting ensures that your advertising budget is spent efficiently, as you’re delivering your message to people who are more likely to be interested in your products or services. It allows you to compete effectively with larger businesses by reaching the right customers without wasting resources on broad, untargeted campaigns.
Low-cost social media advertising also provides measurable results and a high return on investment (ROI). Unlike traditional advertising methods, where it’s often challenging to track the effectiveness of your campaigns, social media advertising platforms offer robust analytics and reporting tools.
Additionally, the relatively low cost of entry means you can test different ad creatives, audience segments, and messaging without breaking the bank, allowing you to refine your approach over time and maximize your ROI.
It has always been thought that the more money you allocate for advertising, the more people it will reach. That may be true but that is not always the case. Effective marketing campaigns are now the key to success, and this holds true for both startups and small businesses looking to make their mark. The options for affordable yet impactful marketing strategies are abundant, and the choice of which tactics to employ can significantly influence your success.
The aforementioned affordable advertising strategies can help small businesses and start-ups. And you, as a small business or start-up, have the advantage of choosing from a diverse range of affordable and impactful strategies to create successful campaigns that elevate your brand and capture your audience’s attention. By embracing these tactics, businesses can maximize their resources and make a significant impact in the market.
I’m Armand Manibo, an expert in influencer marketing with years of valuable experience. Through my work, I’ve partnered with hundreds of prestigious brands and thousands of influencers worldwide, generating over $500,000 in revenue for businesses. With a successful track record in influencer campaigns, I am proud to bring a wealth of insights.